Image Search Optimization

As an obvious first step, figure out how images can and should fit into the user experience on your site. This is a non-trivial step. Then, determine how and where you can obtain original images for your site. Image search engines don't like duplicate content any more than web search engines, so you need to obtain your own original images. Once you have this in place, here are the major steps you can take to optimize for image search engines:

1. Use keywords in the alt tag attribute. This is a critical step, as it is the one best opportunities you have to unambiguously label the image. Bear in mind that there is a huge amount of search volume that includes words like: photo, picture, image, pics, pix, or locations. Regarding the locations, if your image is a picture of a physical location, include some location information in the alt tag attribute.
2. Note that the title tag attribute is usually ignored. Don't waste your time on it.
3. Pick a logical file name, that reinforces the keywords. Using hyphens in the file name to isolate the words in the keyword is an OK to thing, just try not to exceed two hyphens. Do not use underscores as a word separator.
4. Use a descriptive file name, in a similar fashion to the alt tag attribute.
5. Pay attention to the file extension too. For example, if the image search engine sees a ".jpg" (JPEG) file extension, it's going to assume that the file is a photo.
6. Basic web page optimization applies too. For example:
   • The title tag of the web page
   • The text nearby the image
   • The overall theme of the content of the page
   • The overall theme of the site (or section of the site)
7. Also important is to get links to the page with the image on it. This could become an entire link building discussion in itself, but one simple way to do this it to post the pages with images on them to del.icio.us.
8. Avoid duplicate content on your site. If for example, you have a thumbnail, a medium size image, and a full size image, you don't want these to all be indexed. The best way to handle this is to use robots.txt to prevent the crawler from looking at the versions you don't want indexed (most likely this would be the thumbnail or the full size image).
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seo checklist

Domain name & URLs (click heading for additional details)

* Short and memorable
* Uses Keywords
* Used in email addresses
* Uses Favicon
* Site.com redirect to www. version:
* Alternate Domain redirects
* Home page redirect to root
* No underscores in filenames
* Keywords in directory names
* Multiple pages per directory
* Registered for 5+ years



* Multiple versions:
* .com
* .org
* .net
* .biz
* Hyphenations
* Misspellings
* Product names
* Brand names
* Type-in keywords URLs

Browser issues (click heading for additional details)

* Visible address bar
* Fully functional navigation tools
* Visible status bar



* Site works in multiple browsers
* No browser hi-jacking

Site logo (click heading for additional details)

* Displays company name clearly
* Isn't hidden among clutter
* Links to home page



* Unique and original
* Use tagline consistently across site

Design considerations (click heading for additional details)

* Instant site identification
* Crisp, clean image quality
* Clean, clutter-less design
* Consistent colors and type
* Whitespace usage
* Minimal distractions
* Targets intended audience
* Meets industry best practices
* Easy to navigate
* Descriptive links
* Good on-page organization
* Easy to find phone number
* Don't link screen captures
* Skip option for flash
* Consistent page formatting
* No/minimal on-page styling
* Avoid text in images



* Font size is adequate
* Font type is friendly
* Paragraphs not too wide
* Visual cues to important elements
* Good overall contrast
* Low usage of animated graphics
* Uses obvious action objects
* Avoid requiring plugins
* Minimize the use of graphics
* Understandable graphic file names
* No horizontal scrolling
* Non-busy background
* Recognizable look and feel
* Proper image / text padding
* Uses trust symbols
* Works on variety of resolutions
* Works on variety of screen widths

Architectural issues (click heading for additional details)

* Correct robots.txt file
* Declare doctype in HTML
* Validate HTML
* Don't use frames
* Alt tag usage on images
* Custom 404 error page
* Printer friendly
* Underlined links
* Differing link text color
* Breadcrumb usage
* Nofollow cart links
* Robots.txt non-user pages
* Nofollow non-important links
* Review noindex usage
* Validate CSS
* Check broken links
* No graphics for ON/YES, etc.
* Page size less than 50K



* Flat directory structure
* Proper site hierarchy
* Unique titles on all pages
* Title reflects page info and heading
* Unique descriptions on pages
* No long-tail page descriptions
* Proper bulleted list formats
* Branded titles
* No code bloat
* Minimal use of tables
* Nav uses absolute links
* Good anchor text
* Text can be resized
* Key concepts are emphasized
* CSS less browsing
* Image-less browsing
* Summarize all tables

Navigation (click heading for additional details)

* Located top or top-left
* Consistent throughout site
* Links to Home page
* Links to Contact Us page
* Links to About Us page
* Simple to use
* Indicates current page
* Links to all main sections
* Proper categorical divisions
* Non-clickable is obvious
* Accurate description text



* Links to Login
* Provides Logout link
* Uses Alt attribute in images
* No pop-up windows
* No new window links
* Do not rely on rollovers
* Avoid cascading menus
* Keep scent from page to page
* Targets expert and novice users
* Absolute links

Content (click heading for additional details)

* Grabs visitor attention
* Exposes need
* Demonstrates importance
* Ties need to benefits
* Justifies and calls to action
* Gets to best stuff quickly
* Reading level is appropriate
* Customer focused
* Benefits and features
* Targets personas
* Provides reassurances
* Answers WIIFM



* Consistent voice
* Eliminate superfluous text
* Reduce /explain industry jargon
* No typo, spelling or grammar errors
* Contains internal contextual links
* Links out to authoritative sources
* Enhancing keyword usage (SEO)
* Date published on articles/news
* Web version of PDF docs available
* Consistent use of phrasing
* No unsubstantiated statements


Content Appearance (click heading for additional details)

* Short paragraphs
* Uses sub-headings
* Uses bulleted lists
* Calls to action on all pages
* Good contrast



* No overly small text for body
* No overly small text for headings
* Skimmable and scannable
* Keep link options in close proximity

Links and buttons (click heading for additional details)

* Limit the number of links on a page
* Avoid small buttons and tiny text for links
* Leave space between links and buttons
* Avoid using images as the only link



* Link important commands
* Underline all links
* Accurately reflects the page it refers

Home page (click heading for additional details)

* No splash page
* Instant page identification
* Provides overview of site



* Site purpose is clear
* Robot meta: NOODP,NOYDIR

About Us page (click heading for additional details)

* Adequately describes company
* Shows team biographies
* Shows mission statement
* Up to date information
* Note associations, certifications & awards
* Links to support pages:
* Contact page



* Investor relations
* Company news
* Registration info
* Job opportunities
* Newsletters
* Link to social media profiles

Contact Us page (click heading for additional details)

* Easy to find
* Multiple contact options:
* Phone
* Fax
* Email
* Form
* Chat
* Customer feedback
* Street map
* Hours of operation
* Final call to action



* Multiple points of contact:
* Customer service
* Tech support
* Inquiries
* General info
* Job applications
* Billing
* Management team
* Ad-free
* Form requires only essential info

E-Commerce considerations (click heading for additional details)

* Mini-product basket always available
* Displays payment options:
* CC
* Paypal
* Google Checkout



* No multiple paths to dupe product pages
* No tracking IDs in URLs
* Exclude shopping cart pages
* No (or nofollowed) links to secure pages
* Keep secure cert current

Product pages (click heading for additional details)

* Visible calls to action
* Clear contact info (phone #)
* Consistent layout
* Clear pricing
* Show additional fees
* Clear product presentation
* Show shipping cost
* Show availability
* Provide delivery options, details
* Estimate delivery date
* Link to site security info
* Return / guarantee info
* Allow "save for later"
* Related products & up sells
* Clear product image
* Describe images


* Enhanced multiple image views
* Product description
* Product details & specs
* Product selection options
* Customer product reviews
* Product comparisons
* Printer-friendly option
* "Add to cart" close to item
* Secondary "add" button at bottom
* Standardized product categorization
* Clutter-free page
* Provide International pricing
* Provide product search
* Emphasis brand quality and trust
* Compare to offline competitors
* Short URLs with keywords

Basket page (click heading for additional details)

* Obvious checkout link
* Product descriptions
* Product image
* Show availability
* Updatable quantities
* Ability to remove items
* Link to products
* Product price
* Payment options
* Promos/vouchers explained
* Link to security



* Link to guarantees
* Show delivery costs
* Show delivery date
* Allow gift options
* "Continue shopping" link or options
* Show contact information
* No advertising/upselling
* Don't keep personal info w/o authorization
* Shipping questions answered
* International shipping
* International address forms

Mini baskets (click heading for additional details)

* Make new products added obvious
* Link to full basket page



* Allow removal of products
* Show order total

Checkout process (click heading for additional details)

* No hidden fees
* No pre-registration
* Keep checkout process short
* Show benefits of registration:
* Faster checkout in future
* Access to order history
* Check order status
* Saved for later information
* Access to special promotions
* Personalization
* Joining a community
* Show checkout progress meter
* Effective after-order follow-up
* Receipt / Confirmation:



* Printable
* Emailed
* Thank you message
* Order number
* Order date
* Items purchased
* Expected delivery date
* Payment method
* Cancellation policy
* How to cancel
* Return policy
* Address return costs
* After-sale guarantees

Login & My Account pages (click heading for additional details)

* Easy to find login access
* Use security protocols
* Provide security assurances
* Link for new registrations
* Outline account benefits
* Reclaim lost password option
* "Remember me" option
* Link to privacy policy
* Logged-in status is clear
* Account info change access
* Confirmation of change info

* Links to financial info
* Transaction history
* Invoices
* Balances
* Payment methods
* Choose method of delivery:
* Text email
* HTML email
* Snail mail
* Overnight
* Etc.

Help and FAQ pages (click heading for additional details)

* Avoid marketing hype
* Allow Help search
* Provide printable text
* Link to additional resources:

User guides
* Product support
* Customer support
* Downloads

Forms and errors (click heading for additional details)

* Flexible entry requirements
* Allow for tabbing between fields
* Proper tab order
* Clear field labels
* Text label above field box
* Only require necessary information
* Minimal instructions
* Instructions above field
* Friendly error output
* Errors obviously indicated
* Errors describe remedy
* Errors provide contact / help option
* Preserve data with errors
* Provide pre-selected choices
* Don't overdo choices

* Note required fields
* Progress indicator
* Progress navigation
* Remove navigation
* Link to privacy information
* Final info verification check
* Confirmation/thank you page
* Stack fields vertically
* Proper use of radio buttons
* Keep "submit" close to fields
* Field boxes adequately wide
* No "reset" or "cancel" buttons
* Autocomplete=off as necessary
* Buttons denote action

Site search (click heading for additional details)

* Located in top-right corner
* Search not case sensitive
* Properly labeled as "search"
* Link to "advanced search"
* Forgiving of misspellings
* Shows similar products
* Shows related items in results
* No "no products found"
* Provide refinement options
* Provide alternate spellings

* Provide links to relevant pages
* Show search string in results
* Don't place results in tables
* Display exact matches first
* Display close matches second
* Bold query words in results
* Display titles with descriptions
* No more than 20 results p/ page
* Option to increase result p/ page
* Link to additional results pages

Privacy and Security pages (click heading for additional details)

* Present info in easy to read format
* Make information easily scannable
* Provide section summaries
* Identify information types collected
* Explain how cookies are used

* Explain how user information will be used
* Explain how info will be protected
* Provide additional protection tutorials
* Link to these pages in footer
* Provide links to contact info

Site map (click heading for additional details)

* Keep information current
* Link to site map in footer
* Linked from help and 404 pages
* Provide overview paragraph

* Provide intro to main sections
* Visible site hierarchy
* Descriptive text and links
* Link to xml sitemap in robots.txt file

How to make your website load fast

1. Use simple Design: Always go for simple Website Design It is easy to maintain and is quick to load up on visitor’s PC. Complicated design will increase loading time. Use minimum lines of code to develop the webpage.

2. Maximize the use of HTML and CSS: HTML (Hypertext Markup Language) is one of the most popular languages used in website design. Use HTML where ever possible to design your web pages. HTML coupled with CSS( Cascading Style Sheet) based coding of your web pages enables your website not only to load and navigate fast but also to be modified easily at a later stage if need be.

3. Use Light Images: A light webpage will load faster. Use only limited images be it text or picture in the image. This allows loading the webpage faster and even helps in SEO (Search Engine Optimization) of the website. It is easy for search engines to comprehend text on a webpage then an image. Use various image compression tools available online to reduce the image size in kilobytes to make it light. Generally a GIF image will be lighter than a JPEG one, but there is a bargain in terms of image quality in such a case.

4. Flash: Use of Flash in web pages may not be a very good idea. It does not stand very good in case you are trying to optimize your website for search engines like Yahoo, Google, MSN, etc. In addition it increases the loading time of webpage. So better option is to try and avoid a Flash website design. If still it is necessary use it within HTML site.

5. Use Tables: Loading time of tables is less because it is just HTML. Tables can be used everywhere it may be your home page, menu or somewhere else. It allows you to code and have a properly aligned design when you use tables in your coding. It definitely scores over frames. All kind of frames should be avoided on a website.

6. Increase Content Section: Content provides information about your services and your products to visitors. If used wisely content can make your webpage load faster. Imaging replacing a heavy image on your webpage which is there just to beautify the web page, with some meaningful content. This allows your website to perform better in search engine searches.

7. Text Link: In some sites you will find that buttons don’t fit properly on webpage. This can be due to size, shape or color of buttons. It is always desirable to use text links in place of graphics buttons. Another benefit of using text links is that you can use them within your text content area on a webpage.

8. Java Script: Main disadvantage of using JavaScript is that it is not supported by some browsers. It is also not search engine friendly and increase the loading time of page. So use it as less as possible. But on the other hand JavaScript is a very powerful tool in web programming and AJAX which is an advanced form of JavaScript is being used widely in web2.0 projects around the world.

9. Check Load time: Periodically check the load time of your website. On internet there are many free sites available where you can check the loading time for your website. This allows you to understand if any change to website has increased or decreased the loading time for your website. These webpage speed tests also provide you with valuable suggestion to improve you website performance.
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Robots.txt

Robots.txt is a text (not html) file you put on your site to tell search robots which pages you would like them not to visit. Robots.txt is by no means mandatory for search engines but generally search engines obey what they are asked not to do. It is important to clarify that robots.txt is not a way from preventing search engines from crawling your site (i.e. it is not a firewall, or a kind of password protection) and the fact that you put a robots.txt file is something like putting a note “Please, do not enter” on an unlocked door – e.g. you cannot prevent thieves from coming in but the good guys will not open to door and enter. That is why we say that if you have really sen sitive data, it is too naïve to rely on robots.txt to protect it from being indexed and displayed in search results.

The location of robots.txt is very important. It must be in the main directory because otherwise user agents (search engines) will not be able to find it – they do not search the whole site for a file named robots.txt. Instead, they look first in the main directory (i.e. http://mydomain.com/robots.txt) and if they don't find it there, they simply assume that this site does not have a robots.txt file and therefore they index everything they find along the way. So, if you don't put robots.txt in the right place, do not be surprised that search engines index your whole site.

The concept and structure of robots.txt has been developed more than a decade ago and if you are interested to learn more about it, visit http://www.robotstxt.org/ or you can go straight to the Standard for Robot Exclusion because in this article we will deal only with the most important aspects of a robots.txt file. Next we will continue with the structure a robots.txt file.

Link popularity.why it is important

Link popularity is the total number of web sites that link to your site

Because good link popularity can dramatically increase traffic to your web site. Well placed links are an excellent source of consistent and targeted traffic. And due to recent developments, they can even generate additional search engine traffic to your site.

Most of the major search engines now factor Link Popularity into their relevancy algorithms. As a result, increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings. There is still no one "secret trick" to getting good rankings, but boosting your site's popularity may give it the edge it needs.

Knowing who links to your site and increasing the number of quality links is an important part of any web site promotion effort. This free service allows you to query Google, Yahoo, and MSN and reports on link popularity.

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