One-way links are links to your site from sites which do not receive a link from your site.
They send a powerful message to the search engines - that your website is so valuable or interesting or useful that other sites want to tell people about it.
One-way links are wonderful things to have because they increase your link popularity - the number of pages linking to your site. Search engines such as Google place huge importance on link popularity when ranking your site.
You can also receive direct traffic to your site from people who click on the links.
All links to your site are good, but where possible always aim for topic-related links.
Late in 2005, Matt Cutts of Google made it plain in his blog that Google frowns upon sites which "overdo" reciprocal links. Heed his warning and try to make as many of your links as possible one-way links.
for more info visit blog: www.andhraruchi.com
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