Negative Keyword

Negative Keyword is a term referenced by Google AdWords and is a form of keyword matching. This means that an advertiser can specify search terms that they do not want their ad to be associated with.

For example, if you add the negative keyword "-nike" to the keyword "running shoes", the ad will not be displayed if a person searches upon the term "nike running shoes".

Negative keyword matching ensures that only qualified traffic is clicking upon advertising.

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Inbound link

Also known as back link, backward link, or backlinks, inbound links are all of the links on other websites that direct the users who click on them to your site. Inbound links can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.

Outbound Link

A link that points away from your website..

Hidden Text

This is text that can not be seen in a normal browser. Some websites use hidden text to trick search engine spiders. Hidden text can contain high density keywords that make no sense to a normal person but can make search engines believe a site is about a certain subject. Hidden text can be implemented in many ways: beneath images, in white on a white background, within certain code-tags or just in a very, very, small font. It is therefore hard for search engine spiders to detect this kind of fraud, but they are becoming increasingly better at it.

paid placement

paying a search engine to have your listing show up prominently. These listings are usually denoted as "sponsored listings."

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Back link

A Back Link is a link from an external site to yours. Getting many Back Links is essential for Search Engine Optimization as it causes a PageRank to increase. Most times a Back Link is aquired by exchanging links, affiliating or in other words reciprocal linking with other webmasters. Please be on the lookout for too many reciprocal links (link-farms) as Google punishes websites for link farming.

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Googlewashing

Googlewashing is when a websites content is illegally copied to someone else’s website. It is also referred to as pagejacking. Usually copying content doesn’t pay off, because of Googles duplicate content filter. A site with a high PageRank is trusted more than a new starting site, and in this case, when the new page is Googlewashed by the high PR site it can damage visitor numbers.

Meta Keywords Tag

A Meta Tag holds information about the content of a page. The Meta Keywords Tag isn’t used a lot nowadays. It’s initial purpose was to hold keywords that described a pages content. But as webmasters became more cunning and started abusing keywords, Search Engines stopped using Keyword Meta Tags for indexing purposes. Keyword Meta Tags are far from important for SEO, but having them never hurts (as long as you don’t stuff them), because some older search engines still use Keyword Meta Tags.

Directory

A directory is a list of websites that have been categorized, usually by humans. For SEO it’s very easy to get inbound links from directories. One can usually get a free inbound link by submitting their website. Some directories require reciprocal links, but one should be careful is linking back to websites. If you link to so-called bad neighborhoods your site may be punished. Check if the directory has not been banned from google (the PR bar in your Google-bar is grey if a site has been banned).
Other directories require payment for inclusion. Consider the PR of the directory, the directories relevancy and your budget before paying them.

Several directories, like DMOZ are trusted by Google and getting listed here is very important for your website SEO.

CTR

CTR or Click Through Rate is the amount of clicks an add gets compared to the times it has been showed. A lot of research has been done on what ads generate the highest click through rate. This is important as most publisher networks still charge per 1000 exposures (times a add is displayed).
One little fact the automotive branch uses, is that cars viewed from the low angles focused on the left or right front of the car generate a higher CTR.
There are many other techniques that boost CTR though and it pays to do some research on this topic.

One way to do this when using Google Adwords or Yahoo Search Marketing is to use several campaigns at once and compare their CTR. Keep the campaign with the highest CTR and copy it to a new campaign. Now write a new campaign text and let the three campaigns run for a while. Let some time pass and again keep the one with the highest CTR and begin the process again.

The good thing about this system is that you will only put 33% of your advertising budget on the line for finding new campaign strategies.

Cache

Search Engines cache websites in their database after spidering them. It’s basically a copy of a website stored on the Search Engines sever.

5 Steps to Increase your Google Page Rank.

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it's not, but if it's related to your website than you will be accomplishing two tasks at once.

You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence.

Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.

Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

Remember the more links you have the higher your PR will be

3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.

Ezine's will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link).

4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.

Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

5. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt

Robots.txt

Robots.txt is a text (not html) file you put on your site to tell search robots which pages you would like them not to visit. Robots.txt is by no means mandatory for search engines but generally search engines obey what they are asked not to do. It is important to clarify that robots.txt is not a way from preventing search engines from crawling your site (i.e. it is not a firewall, or a kind of password protection) and the fact that you put a robots.txt file is something like putting a note “Please, do not enter” on an unlocked door – e.g. you cannot prevent thieves from coming in but the good guys will not open to door and enter. That is why we say that if you have really sen sitive data, it is too naïve to rely on robots.txt to protect it from being indexed and displayed in search results.

The location of robots.txt is very important. It must be in the main directory because otherwise user agents (search engines) will not be able to find it – they do not search the whole site for a file named robots.txt. Instead, they look first in the main directory (i.e. http://mydomain.com/robots.txt) and if they don't find it there, they simply assume that this site does not have a robots.txt file and therefore they index everything they find along the way. So, if you don't put robots.txt in the right place, do not be surprised that search engines index your whole site.

The concept and structure of robots.txt has been developed more than a decade ago and if you are interested to learn more about it, visit http://www.robotstxt.org/ or you can go straight to the Standard for Robot Exclusion because in this article we will deal only with the most important aspects of a robots.txt file. Next we will continue with the structure a robots.txt file.

Meta element used in search engine optimization

Meta elements provide information about a given webpage, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site.

They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are explored to provide a user's site with a higher ranking on search engines. In the mid to late 1990s, search engines were reliant on meta data to correctly classify a webpage and webmasters quickly learned the commercial significance of having the right meta element, as it frequently led to a high ranking in the search engines — and thus, high traffic to the website.

As search engine traffic achieved greater significance in online marketing plans, consultants were brought in who were well versed in how search engines perceive a website. These consultants used a variety of techniques (legitimate and otherwise) to improve ranking for their clients.

Meta elements have significantly less effect on search engine results pages today than they did in the 1990s and their utility has decreased dramatically as search engine robots have become more sophisticated. This is due in part to the nearly infinite re-occurrence (keyword stuffing) of meta elements and/or to attempts by unscrupulous website placement consultants to manipulate (spamdexing) or otherwise circumvent search engine ranking algorithms.

While search engine optimization can improve search engine ranking, consumers of such services should be careful to employ only reputable providers. Given the extraordinary competition and technological craftsmanship required for top search engine placement, the implication of the term "search engine optimization" has deteriorated over the last decade. Where it once implied bringing a website to the top of a search engine's results page, for the average consumer it now implies a relationship with keyword spamming or optimizing a site's internal search engine for improved performance.

Major search engine robots are more likely to quantify such extant factors as the volume of incoming links from related websites, quantity and quality of content, technical precision of source code, spelling, functional v. broken hyperlinks, volume and consistency of searches and/or viewer traffic, time within website, page views, revisits, click-throughs, technical user-features, uniqueness, redundancy, relevance, advertising revenue yield, freshness, geography, language and other intrinsic characteristics.

Robots exclusion standard

The robot exclusion standard, also known as the Robots Exclusion Protocol or robots.txt protocol, is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website which is otherwise publicly viewable. Robots are often used by search engines to categorize and archive web sites, or by webmasters to proofread source code. The standard complements Sitemaps, a robot inclusion standard for websites.

One way links Defnition

One-way links are links to your site from sites which do not receive a link from your site.

They send a powerful message to the search engines - that your website is so valuable or interesting or useful that other sites want to tell people about it.

One-way links are wonderful things to have because they increase your link popularity - the number of pages linking to your site. Search engines such as Google place huge importance on link popularity when ranking your site.

You can also receive direct traffic to your site from people who click on the links.

All links to your site are good, but where possible always aim for topic-related links.

Late in 2005, Matt Cutts of Google made it plain in his blog that Google frowns upon sites which "overdo" reciprocal links. Heed his warning and try to make as many of your links as possible one-way links.

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BackLinks

Backlinks are incoming links to a website or web page. Backlinks enable you to keep track of other pages on the web that link to your website. The number of backlinks is an indication of the popularity or importance of that website or page. In basic link terminology, a backlink is any link received by a website (web page, directory, website, or top level domain) from another website. Backlinks are also called incoming links, inbound links, inlinks, and inward links.

Why backlinks are so important?

Search Engine Results. This is perfect and a very small answer to this question. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links (backlinks) to that site. More backlinks to your website, higher your search engine result position. Backlinks hold an important place in the field of Search Engine Optimization. It is one of several criteria considered by search engines when indexing and driving traffic to your site. Link Popularity and number of backlinks are directly proportional to each other. The more the backlinks, the better the popularity of a site. Backlinks are very crucial for Search Engine Optimization and Ranking. Some Search Engines, especially Google gives a lot of importance to the number of backlinks a website has. Google considers website more credible that others on the basis of number of quality backlinks it has and considers them more accurate and relevant in their results pages for a search queries.

What is quality backlinks and relevant backlinks?

Please note that quality backlinks and relevant backlinks are two very important considerations for SERP. A backlink from a site that has quality content is reffered as quality backlinks or relevant backlinks. Relevant backlinks will hold you in a much better stead than a back link coming from a poorly designed or optimized site Or from a site that has nothing to do with the theme of your site. The major search engines such as google see incoming links from relevant sites, and give them more rank compared a backlink from an unrelated site. For example, if you have a website about web design products, your link strategy should target web design related sites.

common mistakes in seo

1.Incorrectly Designed Websites :

• Lack of proper Navigation
• Using frames to save web designers designing times
• Large image sizes will cause more time to download pages. If it is necessary to use large images then consider using thumbnails and open it in separate page. (This helps in creating more pages and more text which help the spiders to crave)
• Using high resolution graphics (Try to use low resolution graphics)

2.Poorly Written of content :

content absolutely must have targeted keywords and phrases. If content is written properly you can make more targeted keywords and appropriate phrases.

Absence of targeted keywords and phrases can break your site. If you have not used related keyword in your body text then your site will not come in listing when user type particular keywords related to your site.

More sure to use keywords placed in the meta keyword tag is logical to your content.

People visiting your site as a result of their search would leave as soon as they see the home page is it is irrelevant or don’t match to the keyword or phrase they are searching. Use some tools such as word tracker to find what people are actually typing in to the search engines to find goods and services similar to yours and should concentrate on ranking well for those terms.

Replica of Content :

Using more than one page with different name, but content in page are same then search engines will consider this as trick and this affect ranking never try to copy content from other websites.

Link popularity.why it is important

Link popularity is the total number of web sites that link to your site

Because good link popularity can dramatically increase traffic to your web site. Well placed links are an excellent source of consistent and targeted traffic. And due to recent developments, they can even generate additional search engine traffic to your site.

Most of the major search engines now factor Link Popularity into their relevancy algorithms. As a result, increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings. There is still no one "secret trick" to getting good rankings, but boosting your site's popularity may give it the edge it needs.

Knowing who links to your site and increasing the number of quality links is an important part of any web site promotion effort. This free service allows you to query Google, Yahoo, and MSN and reports on link popularity.

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