Sunday, October 26, 2008
What does “organic search results” mean
Faqs in Seo
Ans:
Domain name although the Age of Domain matters, search engines do not favor older and established sites with no recently updated content, it is better to have the content separated and have a different domain (preferably with the keywords in it) for different niches
From seo point of view, which is better - one big site or several smaller site?
Ans:
If you have enough content in the same niche it is better to have it in one big site because first, this way the site is easier to maintain and the great number of pages is good for ranking high in search results. Many small sites allow to focus on specific niches, therefore compete for different keywords.
Saturday, October 25, 2008
White Hat Search Engine Optimization
Getting page views at any cost to your website is not a good tactic. It never works in the long run, even if it may work for a short while. Beware of any SEO company that recommends you employ any of these techniques.
Black Hat SEO
Black hat SEO techniques usually include following characteristics:
- breaking search engine rules and regulations
- Unethically presenting content in a different visual or non-visual way to search engine spiders and search engine users.
Black hat SEO practices will actually provide short-term gains in terms of rankings, but if we are discovered utilizing these spammy Techniques on a Web site, we run the risk of being penalized by search engines.
Black Hat SEO Techniques To Avoid- Keyword stuffing
- Invisible text
- Doorway Pages
Website will be penalized by Search Engines if the web pages are stuffed / placed with long list of keywords and nothing content else. Web masters try to put list of keywords in black text on a black back ground., and white text in white background in order to attract more search engine spiders. When searchers search this page these keywords are not visible to them but search engines read this keywords which is considered as black hat seo technique.
A door way page is a fake page which a user will never see., this page is created purely for search engine spiders and the web masters attempt to index these pages higher.
Black Hat Seo Techniques work temporarily. It is better to stay away from anything that even looks like Black Hat SEO.
Example : BMW car maker from Germany have been kicked out of the Google index for spamming.
The reason for the ban of BMW website is likely to be that have been caught employing a technique used by black-hat search engine optimizers: doorway pages. (Doorway page is stuffed full of keywords that the WEB SITE feels a need to be optimized for; however, as opposed to real pages, this doorway is only displayed to the Googlebot. Human visitors will be immediately redirected to another page upon visit. )And that’s exactly what happened at BMW.de.
BMW almost immediately removed the pages after the news broke ,but it was too late . German BMW Web Site is now suffering with “Google death penalty”: a ban from almost any imaginable top search result, and a degrading of the Page Rank to the lowest possible value.
Penalty on BMW Website is a good example of what can happen to sites going against the Google webmaster guidelines – no matter how big or important one might deem the web site.
So always remember “If an SEO company creates deceptive or misleading content on your behalf, such as doorway pages or ’throwaway’ domains, your web site could be removed entirely from Google’s index.”
Google’s guidelines say webmasters should optimize for humans, not machines, because Google doesn’t like to be cheated. Many ethical SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a web site can be submitted. But a few unethical SEOs have given the industry a black eye through their unfair practices like manipulating search engine results and doing aggressive marketing.
Friday, October 24, 2008
Link Building
Internal links : Incoming links : Outgoing links : Link popularity is defined as the number of links pointing to and from related websites and it is an extremely important method for improving sites relevancy in search engines.
Internal links :
Number of Links to and from pages within a site is called as internal link popularity. Search engine spiders find and index important related pages quicker if some pages are buried deep within the site when we do cross linking of important related pages
Incoming links :
Incoming links are of 2 types.
(Links from sites we control)
(Links from sites we don’t control)
Links pointing to a website from other related sites is called incoming link popularity.To find link popularity for a website or which sites are linking to our website or competitors website we need to go to Google search box and enter “link:” followed by domain name with out using “www”
Outgoing links :
Outgoing links refers to links pointing to other related sites from your site. Search engine spiders will crawl your site's outgoing links and determine that the content of the sites you link to are related to the content of your own site.How much importance outgoing links add to a site's link popularity rating is still being debated by search engine optimization specialists
Site maps :
Site maps leads to links which leads to most or all pages of the website. Site maps are hierarchically organized. Site maps are visual models of web site content that allows users to find specific webpage. If more pages are available in a website it is recommended to have a site map, by using site map search engine spiders will crawl the links and index the entire website.
Keywords Terminology
Keyword density refers to the ratio or percentage of keywords contained within the total number of indexable words within a web page. It is important for your main keywords to have the correct keyword density to rank well in Search Engines. Keyword density ratio varies from search engine to search engine. The recommended keyword density ratio is 2 to 8 percent. Keywords quality is very important more than keyword quantity because if we have keywords in the page title, the headings, and in the first paragraphs this count more. The reason is that the URL (and especially the domain name), file names and directory names, the web page title, the headings for the separate sections are more important than ordinary text on the web page . we may have same keyword density as our competitors web site but if we have keywords in the URL, this will boost our website ranking incredibly, especially with Yahoo search.
2.Keyword Frequency:
Keyword frequency means the number of times a keyword phrase or keyword appears with in a webpage. The more times a keyword or keyword phrase appears within a web page, the more relevance a search engines are likely to give the page for a search with those keywords or key phrase.
3.Keyword Prominence :
Keyword prominence refers to how prominent keywords are within a web page. It is recommendation to place important keywords at the start or near of a web page, starting of a sentence, TITLE or META tag.
4.Keyword Proximity:
Keyword proximity refers to the closeness between two or more keywords. It is better to have keywords placed closer in a sentence.Keyword proximity examples: Example 1: How Keyword Density Affects Search Engine Rankings.Example 2: How Keyword Density Affects Rankings In Search Engine
Levels of keywords
1.Low level keywords :
If the keyword competition (in Google) is <= 4 digits then it is considered as low level keyword. For low-level keyword we can optimize a website with in 3 months.
2.Medium level keywords :
If the keyword competition (in Google) is <= 7 digits it is considered as medium level keyword, For medium -level key words we can optimize our site with in 6 to 7 months.
3.High level keywords :
if keyword competition is above or equal to 8 digits it is considered as high level keyword .we can optimize these high level keyword in 1year.
